Master of Science in International Business Communications

PROGRAMME OUTLINE

This programme is specifically designed to provide:

• A broad and extensive knowledge of international and intercultural communication.
• An overall understanding on how culture affects communication.
• The ability to c

On successful completion of this programme, you will be able to :

• Develop skills to be employed in an advisory or practical managerial capacity in international communications.
• Manage business and corporate communication in multinational business environments.
• Demonstrate the personal and interpersonal competencies and knowledge are necessary to manage communications in differing & complex cultures.
• Understand behavioral science and marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Interact effectively & responsibly with individuals and organisations in this context.
• Demonstrate ethical behaviour through appropriate communication in an international environment.
• Build perceptiveness, transparency and capability to communicate in an unfamiliar cultural context.
• Demonstrate creative and innovative approaches to solving communications problems and the development of new approaches to effective business communications.