The course is designed for business professionals with a flair for analytics and who want to develop skills in data analysis and leadership for decision-making in strategic management. Students will be exposed to contemporary knowledge and tools in analytics that can be applied to complex problems in digital markets.
The course introduces and develops skills and leading edge thinking in areas including co-creation; data mining and analytics; project management and leadership to achieve business outcomes.
There are no pre-requisites, for the units, however, students are required to attain 150 credit points before enrolling in Capstone units under Year 2 Semester 2.