Course Information

Course Overview

The Bachelor of Arts (Hons) in Business Administration (BBA) at Kings University College is a comprehensive undergraduate degree that equips students with a strong foundation across all core business disciplines — from marketing, finance, accounting, and supply chain management to digital marketing, business analytics, entrepreneurship, and strategic management. Delivered over three years with a full industrial training component in Year 3, this MQA-accredited degree prepares graduates for the breadth of management and leadership roles available across Malaysia’s diverse and growing economy.

Studying a business administration degree in Malaysia at Kings University College gives international students access to a practically oriented, commercially relevant education in one of Southeast Asia’s most vibrant business environments. The BBA curriculum is structured to develop both hard and soft skills — building analytical thinking, problem-solving, communication, and leadership competencies alongside technical knowledge in economics, finance, supply chain, risk management, and total quality management.

Year 1 builds the foundations across e-commerce, business analytics, microeconomics, management, sales, consumer behaviour, management accounting, project management, international trade, and digital marketing. Year 2 advances into financial accounting, HR management, technopreneurship, labour law, macroeconomics, public relations, integrated supply chain, risk management, and total quality management. Year 3 covers strategic management, operations and distribution, international economics, and conflict management — before students undertake industrial training with Malaysian employers, gaining direct professional experience before graduation.

Upon completion, graduates can pursue the Kings Master of Business Administration (MBA) — continuing their academic journey at postgraduate level within the same institution and building toward senior management and executive career pathways.

Why Choose This Degree?

Here is why this programme at Kings University College stands out:

Who Should Study This Course?

This degree is ideal for:

• Aspiring Business Leaders and Managers: Students from Nepal, India, Sri Lanka, Kenya, Hong Kong, and beyond who want a comprehensive undergraduate business degree that prepares them for management, marketing, finance, and operations roles across diverse industries.
• Foundation and Diploma Graduates: Students who have completed a Kings Foundation in Arts, Diploma in Business Administration, or equivalent qualification and want to continue directly into a recognised bachelor’s degree programme.
• Students Targeting the Kings MBA: Those who plan to pursue the Kings MBA after graduation — using the BBA as the undergraduate foundation for their postgraduate business leadership journey.
• Entrepreneurially Minded Students: Those who want to start or grow a business — and want the management, marketing, finance, and operations knowledge that the BBA provides as a commercial foundation.
• International Students Seeking Malaysian Business Careers: Those who want to study business in Malaysia, gain industrial training experience with Malaysian employers, and build careers in KL’s dynamic commercial sector.

Programme Content

The programme is delivered across three years:

Career Outcomes

Graduates are well-prepared to pursue careers including:

• Business Development Manager: Identifying and pursuing new business opportunities, partnerships, and market expansion strategies for Malaysian companies and multinationals.
• Marketing Manager / Brand Manager: Leading marketing strategy, digital campaigns, brand positioning, and customer engagement across consumer and B2B markets.
• Operations Manager: Overseeing supply chain, logistics, production, and operational efficiency across manufacturing, retail, and service businesses.
• Human Resources Manager: Leading talent acquisition, performance management, learning and development, and employee relations within organisations.
• Financial Analyst / Accounts Manager: Analysing financial performance, managing accounts, supporting investment decisions, and producing financial reporting for businesses.
• Entrepreneur / Business Owner: Applying BBA knowledge in marketing, finance, operations, and management to establish and scale an independent business venture.
• Management Consultant: Advising organisations on strategy, operations, process improvement, and organisational change across multiple industry sectors.

How to Apply

• Step 1 — Check Eligibility: Confirm you meet the entry requirements. Boomerang International provides free personalised eligibility assessments for bachelor’s degree applicants.
• Step 2 — Prepare Documents: Certified academic transcripts, passport copy, English proficiency results (IELTS/PTE or equivalent), and any prior qualification certificates.
• Step 3 — Submit Application: Apply through Boomerang International — Kings University College’s official education partner — for a fully guided application process.
• Step 4 — Receive Offer Letter: Kings University College issues your conditional or unconditional offer of enrolment once your application is reviewed.
• Step 5 — Accept and Pay Deposit: Confirm your place by accepting the offer and paying the required enrolment deposit.
• Step 6 — Student Visa: Boomerang International provides full Malaysian Student Pass application support and immigration documentation guidance.
• Step 7 — Arrive and Begin: Travel to Kuala Lumpur and start your bachelor’s degree at Kings University College.